BizTech Spring: Digital Marketing Presented by Five Channels

**Online registration is now closed for this event. Please call (850) 837-6241 to see if seats are available.



This half-day digital marketing conference has something for businesses of all sizes and levels of expertise. Learn tips of the trade from industry professionals to take your businesses to the next level. 

Session 1| 1 – 1:45 p.m.
Plan For Success: Laying a Foundation for your Marketing
Too often, businesses end up adopting reactive marketing tactics that fail because they are not backed up by a proactive, well thought out marketing strategy. In this presentation, the SBDC will give you the tools to develop an effective strategy that can be applied to both online and offline marketing efforts. Take the right first steps to telling your story in a way that is relevant to today's consumers.   
Ayesha Haider, MBA, Business Consultant, Florida SBDC at the University of West Florida 

Session 2 | 1:45 – 2:30 p.m.
Social Media: More Than What's "Trending"
Heather Ruiz and Shantelle Dedicke join forces to provide a blueprint demonstrating how their combined efforts have created social media connections, generated measurable conversions, and dismantled social platform confusion. Leave this session with a clear strategy for implementing social media as a marketing touchpoint and as a brand loyalty tool. 
Heather Ruiz, Senior Director of Marketing & Leasing, Destin Commons 
& Shantelle Dedicke, President & Chief Creative Officer, Frances Roy Agency

Cookie & Coffee Break | 2:30 – 2:45 p.m.

Session 3 | 2:45 – 3:30 p.m.
Email Marketing 101: Getting Started and Seeing Results
Learn how to use email to keep your audience engaged, build stronger customer relationships and increase your bottom line. 
Michael Morris, Senior Acquisition Manager, BOTE

Session 4 | 3:30 – 4:15 p.m.
Dominating Google: How Do I Beat The Other Guy?
With 90% of all online searches conducted via Google platforms, do you know how well your business is performing? Join us as Five Channels’ CEO Jason Hall demonstrates actionable steps for your business to dominate the local market and expand your branding to substantially grow your business.
Jason Hall, CEO, Five Channels

Cocktail Reception | 4:15 – 5 p.m.

Thank you to presenting sponsor Five Channels, cookie & coffee sponsor DestinFlorida.com and summit sponsor Warren Averett! Additional sponsorships are available. Please click here or call (850) 837-6241 for details.

Early bird registration is available. Cost is $35 for Destin Chamber members and $45 for non-members until March 3. Cost is $50 for Destin Chamber members and $60 for non-members after that date.