Silver Sands Premium Outlets announced its fall 2018 campaign in support of Susan G. Komen and the fight against breast cancer, a disease that kills more than 41,000 people in the U.S. each year. Silver Sands Premium Outlets is a joint venture of Howard Group and Simon, a global leader in premier shopping, dining, entertainment and mixed-use destinations. More than 150 Simon Malls, The Mills and Premium Outlets nationwide will be participating in a range of activities during October.
Through this campaign, Simon is helping support Komen's work to save lives and reach its "Bold Goal" of reducing the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Simon is joining the fight against breast cancer by starting a national conversation and challenging people to help create a renewed movement in the fight against breast cancer.
"We are thrilled to launch our fall 2018 'More Than Pink initiatives' and have been overwhelmed by the ongoing positive support this movement has garnered with our shoppers, retailers and employees to support Susan G. Komen in its tireless efforts to reduce breast cancer deaths," said Katie Johnson, director of marketing and business development at Silver Sands Premium Outlets.
From October 1-29, visitors to Silver Sands Premium Outlets will be able to participate in a variety of programs to help support Susan G. Komen:
Discount Pass Program: In exchange for a $10 donation to Susan G. Komen, shoppers will receive a Discount Pass, available at the Information Center, providing 25 percent off one item at each participating retailer. A digital Discount Pass will be a new option available this fall and will allow shoppers to instantly donate and download a Discount Pass to their mobile device. All Discount Pass donations go to Susan G. Komen. Shoppers can text KOMEN to 74666 to access the digital Discount pass.
Susan G. Komen® Visa® Simon Giftcard®: Customers can purchase a Susan G. Komen® Visa® Simon Giftcard® at the Information Center. One dollar for each Susan G. Komen® Visa® Simon Giftcard® sold will be donated to Susan G. Komen. The Susan G. Komen® Visa® Simon Giftcard® is available for purchase year-round.
From 2017 - 2018, Simon has raised $2.77 Million in support of Susan G. Komen, all generated through the support and participation of shoppers, retailers and employees.