Launched last year, Instagram Reels have become a central part of Instagram. They offer significant integration and promotion opportunities across the app. If you’re wondering, are Instagram Reels right for my business, we’re going to break it down.
But what exactly are Instagram Reels?
Reels are 15-30 second long vertical videos with a number of creative features. These include music, audio, and effects, combining multiple clips, and remixing other people’s clips.
Reels have their own centrally-located button on the navigation bar, prominent placement on the Explore tab, and a dedicated tab on the top of profiles.
You can post Reels to your profile, story, and the Explore section to each a wider audience.
Reels have been Instagram’s answer to TikTok as they attempt to capture some of TikTok’s skyrocketing audience. It may be a copycat, but so far Reels have been successful in providing an avenue for short-form videos.
With so much buzz around this new feature, many business owners are wondering if they should invest time and energy into Instagram Reels.
The real question is, will they help your business? Depending on your industry and target audience, Reels can be a very useful medium to promote your business.
Since Instagram is continuing to give Reels extra exposure, using Reels could be an excellent opportunity for you to gain visibility for your brand.
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