Do You Know How Different Generations Use Social Media?
👉🏼Gen X chose Instagram as the platform to follow brands
👉🏼Baby boomers spend most of their time on YouTube and the Facebook Feed
👉🏼Millennials and Gen X selected YouTube as the platform they rely on when making purchase decisions
👉🏼Social media is part of every generation’s daily routine for different reasons.
👉🏼More than 80% of every generation uses social media at least once per day.
Trends in how generations use social media channels correlate with the types of content people prefer and what people hope to gain from online interactions. Social media users across generations are drawn to visual content such as images and videos. This has led to growth in visually-driven platforms such as YouTube, Instagram, and Snapchat, especially among younger generations.
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