Emerald Coast Marine
was one of six marine industry organizations recently recognized by the Sea Tow Foundation for its exceptional boating safety campaigns and initiatives in 2021. The dealership won the prestigious “National Boating Industry Safety Award” for the ‘Retailer with One to Three Locations” category, presented at the Marine Retailers Association of America’s national conference in Austin, TX.
“The Emerald Coast Marine Group scored the highest overall points in this year’s competition,” said Sea Tow Foundation Executive Director Gail R. Kulp. “Emerald Coast Marine created an integrated campaign including an extensive social media initiative featuring a mix of online boating education resources, along with a new series of boating safety videos produced internally that show it is possible to accomplish a lot with limited resources. In addition, the dealership underwrites the cost and promotes in-person boating safety classes in partnership with the USCG Auxiliary, along with promoting boating safety in its monthly newsletter. They also promoted National Boating Safety Week with a custom video featuring every member of the dealership team wearing life jackets.”
Added GM Shawn Talpey of SHM - ECM, “Our entire team is very honored to have received this distinguished award for our boating safety efforts. Our team has always placed a strong emphasis on boating safety, and we invest in boater education to keep our boaters safe and confident while operating on the waterways.”
Ongoing boating safety programs are slated for 2022 including seven months of seasonal boating safety training programs with the U.S. Coast Guard Auxiliary; a dedicated on-site boating safety event including vessel checks with the auxiliary in March; ladies boating events/classes; plus a continued push for boating safety via live seminars, social media and video messaging.
“Boating safety isn’t really something we do … it is part of our culture,” said Talpey. “We look for every opportunity to educate and promote boating safety through all of our customer and outreach initiatives.”