Facebook Ad Design Quick Tip #3: Use Call-to-Actions
Every ad campaign needs a call-to-action (CTA). This can be featured in the ad copy and a video if applicable, but it should also always be reinforced with Facebook’s clickable CTA buttons. You want to tell users what action they should take, and then make it as simple as possible for them to do so. The right CTA can absolutely increase CTR and conversion rates significantly, For the most powerful impact, include a CTA in your copy text and/or headline, and make sure that it aligns with the clickable CTA button that you add to your campaign.
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