If advertising is a war, then the newsfeed is your battlefield. And this battlefield is ridiculously crowded.
If you want to get your ads clicked on, you must grab the users’ attention so that they read your ad. This will come down to your ad’s image. The right image can immediately attract the eye and earn you a click.
Therefore, carefully select an image that will stand out from the crowd. You might also try to add in visual contrast, using contrasting colors to help the focal point of the image stand out. Avoid making the image too cluttered, or else people will lose attention quickly.
Keep in mind that the image does not need to be complex. You can use drag-and-drop graphic design tools like Snappa or Canva, or you can be intentional about your photoshoots to make sure you have the best visuals.
Managing all the social media accounts for your business while trying to juggle other everyday business tasks can be exhausting. Let our team alleviate some of that pressure so that you can focus on other aspects of your business!
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