• Facebook Ad Design Quick Tip #5: Client Testimonials

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    October 19, 2020
    Facebook Ad Design Quick Tip #5: Client Testimonials

    Use your customers to make your Facebook ads compelling. There is no better sales representative than previous customers when you are trying to get people to click on your ads.

    Today's newsfeeds are extremely crowded since Facebook has become such a massive platform. That is why it is important to find creative ways to promote what your customers have to say about your product or service.

    Don't know how to optimize your testimonials? Here are 7 ways to use testimonials for lead generation:
      
    1. Use social proof.
    Figure out your 10 most profitable customers, nurture your relationship with them, and ask them specifically what they've gotten out of working with you. Figure out how you can craft those stories into testimonials or case studies to show these examples to prospective future clients. Social proof is all about the power of the crowd -- so make sure you have lots of different examples of happy customers you can share on social media, your website, and at events.

    2. Use visual content.
    What's even more engaging than words written by your happy customers? Video content! For a few of your most enthusiastic customers, invest in filming a testimonial video to accompany their words to really bring them to life. Whether you make your own testimonial using a few pieces of equipment or hire a production company, bringing those words to life will boost engagement.

    3. Focus on the tangible impact.
    The most effective testimonials are specific and refer to the tangible impact the product or service had on their business results, so ask customers specific questions to get the specific answers you want.

    4. Feature content wherever possible.
    If you have especially compelling case studies, put a link to them on your blog, in your email signature, and on all your social media profiles. The more places potential customers can see the results of your work across different media, the better.

    5. Make testimonials trustworthy.
    One problem with testimonials is that even if they sound great, their authenticity cannot be verified because there is no backlink to the reviewer's website or social profile. You can create more trust by making sure that your testimonials can be traced back to a real person. Not many people will actually contact the reviewer, but presenting the option could have a huge impact on making the decision to buy.

    6. Tailor testimonials to different personas.
    Testimonials are meant to demonstrate success, so many of your potential customers will look for this type of success from customers like themselves. You should build case studies that feature customers that are similar to the demographics of the different personas you're trying to attract, as well as the goals they are trying to achieve.

    7. Use public speaking.
    If your company is representing itself at trade shows, conferences, and events, make sure you have a compelling customer story to tell that is bigger than a sales pitch. Whether it's your company's leader or the happy customer themselves, tell the story of your happy customers in as many ways as you can and in front of as many potential customers as possible.

    What's are you waiting for? Find some of your most recent reviews and start incorporating them in your Facebook Ads! Not only will this make your ads stand out, it will also bring credibility to your product/service. 

    For more tips, visit AB+Production LLC's Facebook page.
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