When you send cold emails to your prospects, you are competing with dozens of emails in their inbox.
Just imagine, there were around 300 billion emails sent in 2020. The average professional receives 126 emails per day. That’s a lot of competition! For your cold email campaign, the primary goal should be to stand out from the crowd and make prospects open your emails.
Subject lines are undoubtedly the most crucial factor when it comes to whether your emails are going to be read or not. In this guide, we gathered the most effective tips on how to craft a perfect cold email subject line and make people open your cold emails.
These are some of the best-performing cold email subject lines for you to get inspiration and fresh insights right away:
1. Make your subject line personal
2. Keep subject lines short
3. Ask questions
4. Pay attention to email snippets
5. Mention mutual connections
6. Use power words
Make your subject line personal
Personalization is very important when it comes to subject lines. This way, you can show your prospects that it’s not spam or cold email, but something more relevant to them.
I bet the first personalization option that pops up in your mind is including a prospect’s name or company name in the subject line. And that is indeed a great idea!
Besides personalizing your cold email subject lines on a basic level, you can collect even more information about your prospects before reaching out to them and use that to improve your open rates.
Here are some personalization ideas you can use in your subject lines:
• Industry of your prospect
• Content they wrote
• Common connections
• Place you met
• City they live/run business
• Conference/event they attended
• Adding a personal touch is your best bet to get engagement for your cold emails. However, for bigger volumes, it’s not always doable to edit all the emails manually since it could take a decent amount of time.
Fortunately, tools like Hunter Campaigns can help you save time preparing and scheduling highly-personalized emails.
Hunter Campaigns don't “automate the whole process,” but still saves hours of your time. It’s always better to spend a bit more time to add a personal touch to each message, even though they will be sent on autopilot.