Last year, Howard Group—a leading developer in emerging retail trends, neighborhood redevelopment, visionary spaces and places, hospitality, and more—recognized the need to rebrand its website so that it aligned with the branding and ethos of the company. The Idea Boutique, a full-service branding, marketing, and publishing agency located in Grayton Beach, Fla., was awarded the coveted business in October 2019 that over ten companies were vying to obtain.
The new site is now available for viewing and business inquiries at www.HowardGrp.com
“We consider this a great honor to have been chosen from a strong field of competitors to bring Howard Group’s vision to life,” said The Idea Boutique founder and president, Lisa Burwell. “One of the stipulations, when we won the business, was a completion date before Christmas. We are always up for a challenge, so we said, ‘Yes!’” The website launched to the public just after the holidays in January.
After discussing the scope of work with Howard Group’s leadership, The Idea Boutique team took on the project and began creating the architecture and design of the site, recommending the best platform for hosting it, and spearheading content creation, photography selection, maps, countless partner logos with nationally recognized retailers and hoteliers, and more. The Idea Boutique and Howard Group collaborated to build a beautiful new branded platform from the ground up. Myra Williams and Lynn Wesson at Howard Group were instrumental in delivering assets and direction promptly, and founder/president Keith Howard shared his insight upon our initial review of the website.
“Our director of digital marketing, Meghn Hill, took the lead on this website and did a phenomenal job. She and our director of communications, Jordan Staggs, worked hand in hand with Howard Group to bring this project to the finish line with support from the rest of our staff,” Burwell said. “Teamwork is what our work is always about, and we had a great synergy with them.”
One goal of the new website was showing that Howard Group’s sphere of influence and scope of work do not begin and end in Northwest Florida; they expand across the Southeast and beyond. With a variety of large hero images used as a prominent storytelling feature, along with concise copy and user-friendly navigation, The Idea Boutique curated this message throughout the new website. It shows the diverse work Howard Group does and its state-of-the-art craftsmanship on every project the company develops. By incorporating logos of the national brands and businesses they have worked with over the years, it creates interest and a “wow” factor that gives Howard Group immediate credibility among new viewers and potential clients.
The architecture of the website includes standard SEO practices and ADA compliances implemented by The Idea Boutique, and HowardGrp.com
is fully mobile responsive according to best practices.
“We implemented coding to sync with search engines, be accessible to internet users with disabilities, and load quickly and beautifully on any computer or mobile device,” Burwell said. (This last item is crucial today when almost 53 percent of website traffic comes from mobile devices.*) “The highest achievement we were able to reach with this project was that Howard Group’s digital brand presence now accurately reflects the company’s brand of excellence, quality craftsmanship, and deliverability.”
The result is a stunning new marketing tool that showcases Howard Group’s innovative and dynamic real estate developments, retail destinations, residential communities, and much more. It will be the perfect place for potential customers to learn about Howard Group, meet its corporate team through their bio pages, and contact them about new business ventures.