What do you do when you discover a restaurant where you love the food and the atmosphere? Or when you see a movie that absolutely exceeds your expectations?
Do you keep all that good stuff to yourself? Probably not.
We like to talk about the experiences we enjoy.
Word of mouth marketing is the most powerful form of marketing any business can have.
So, how do you get to the point where everyone is talking about your business?
It’s quite simple.
It is called “A Value Journey”.
This is an 8 steps process moving your customers through a pathway that ends with them being your fan, talking about everything you have to offer.
8 Steps may sound a bit daunting, so instead, think of it like dating.
Yes, dating and any other personal relationships.
This will make the process much easier to understand and implement. It boils down to one word, commitment.
=> Just like a relationship 😉, to create a valuable journey you will have to invest time, effort, and yes money. The powerful word of mouth customers doesn’t just develop overnight or without your assistance.
Stay on the lookout for the next email where I will talk about Step 1, Customer Awareness.