The Premier Property Group (PPG) proudly announces Alyssa Walker has joined the company as Vice President of Marketing. In this role, Walker will spearhead all marketing functions for The Premier Property Group, including creating, implementing, and monitoring marketing strategies for both the company and all agents, commercial and residential. As part of PPG, Walker provides a wide range of experience, from market and consumer research, strategy, and campaigns to logistical planning and coordination.
A native of Gadsden, Ala., Walker grew up spending summers along the 30A coast before relocating to the Panhandle permanently in 2013 with her husband, Bo Walker. Prior to PPG, Walker served as the Marketing Director of Alys Beach for the past six years, where she managed the creation, production, and implementation of all residential marketing initiatives. In addition, she developed the social media process for all Alys Beach social media accounts.
Before her role at Alys Beach, Walker served in various marketing and operations roles at Grades First and Fresenius Medical Care in Birmingham, Alabama. In addition, Walker, along with her husband, were part of the ownership group that founded and launched Oyster City Brewing Company. Along with their love for the emerald coast, Walker and her husband enjoy any opportunity to take their boat out on the water.
“I am excited to be a part of such a wonderful company and the opportunity to continue establishing and growing the brand as the Premier local Real estate advocate.”
Alyssa holds a Bachelor of Science degree in Communications and Spanish from the University of Miami, and both a Master of Science degree in Marketing and a Master of Business Administration degree with a concentration in Operations Management from the University of Alabama.