Radio Station 'Aims High' With ''Bikes Or Bust''

In order to make sure every needy child along the Emerald Coast gets a new bike this Christmas, Highway 98 Country is once again doing the highly successful “Bikes or Bust” event for a 10th year.

On air personality Bo Reynolds will spend 98 hours camping out 30 feet in the air atop a mechanical lift with only a tent and sleeping bag to protect him from the chilly nights. Bo, who serves as host of the highly rated “Bo Show” mornings on Highway 98 Country, hopes the event will encourage listeners, community members, and local businesses to donate new bikes and helmets for children of all ages.

As in previous years the event will take place at Uptown Station (99 Eglin Parkway NE in Fort Walton Beach). Bo will go up in the lift at 10 a.m. on Thursday, Dec. 3, and will come down 98 hours later, at noon Monday, Dec. 7. Community Broadcasters representatives, as well as Toys For Tots and the local Marines, will be on-site throughout the event. All bikes collected by noon on Dec. 7 will be distributed by Toys For Tots to more than 20 local charities.

Last year Highway 98 with the help of a very philanthropic community collected close to 1,800 new bikes making Christmas just a little brighter for needy children along the Emerald Coast. In this our 10th year, and an unusual one at that, we hope to provide bikes to even more deserving children.

Special thanks to Step One Automotive, Bit Wizards, Eglin Federal Credit Union, Cherry Wealth Advisors and Consumer Finance for their support.