Today talking about PR.
Many people want to work in this industry bc they think it’s “so fun” - think we just go to parties and sip martinis.
Samantha from Sex and the City made it look like so glamorous and sexy.
But I have also noticed a lot of distrust in the PR world.
I first noticed this - I watch shark tank a lot - and when people would ask for money for PR, the sharks would start to roll their eyes - or sometimes that was a deal-breaker for them. spending money on PR? Boom, they are out. But....WHY?
Also, last year Chris's mastermind - people told me of how they spent thousands of dollars with PR people and totally got BURNED. They used that word. BURNED?!
So…why? Why do people feel so burned by PR people? Bc people don’t understand what PR actually IS
So before talking about what PR IS. What is it not?
PR is NOT marketing. Marketing focuses on SALES. Bottom line.
PR is not driven by immediate results or ROI. Many times it’s a long play.
PR is not party planning or event planning. PR is more about getting the message OUT. But we are not party planners
What IS PR? Listen here.