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Tuesday, January 17, 2023Locally-Based Public Relations Agency SocialLee Announces Rebrand as True Story Public Relations
Founded in Destin, Florida, in 2015, Sociallee, now known as True Story PR, started with Whitney Lee, APR, CPRC, as a 29 year old solo practitioner. Lee had previously served as the Director of Marketing at the Hilton Sandestin, as well as the Events and Marketing Manager at Emerald Grande at HarborWalk Village. Sociallee served small businesses in Okaloosa and Walton counties, from vacation rental companies, to restaurants, boutiques, non-profits and more. Today, True Story has grown to a team of eight
Monday, October 24, 2022SocialLee Relevant Podcast Episode 33: 4 Social Media Trends You Need to Know with Arik Hanson
Social media is ever evolving, so staying on top of trends is keys to maintaining an effective social media strategy. There may be social media tactics you’re still using that worked in the past but they’re outdated now. Arik Hanson is a social media consultant for mid and large size companies, and he is covering trends for platforms like Facebook, Instagram, LinkedIn, and Twitter. Don’t worry, we aren’t talking about the new dance craze that you need to jump on! These trends involve strategies to help
Monday, October 24, 2022SocialLee Relevant Podcast Episode 34: How to Write the Perfect Pitch
Sending a strong pitch email is key to scoring PR features and gaining exposure for your business. There is a proven structure that you can use to build the perfect pitch email to help you get noticed, and in today’s episode we are breaking that structure down for you. The good news is: your initial pitch email should be concise and clear, so you don’t need to waste a lot of time adding unnecessary fluff! Not only are we covering what to put in your pitch, but you will also learn a few best practices to
Monday, October 24, 2022SocialLee Relevant Podcast Episode 35: How to Get More Website Lurkers to Turn into Leads with Aaron
Times are changing and so is the way that businesses communicate with their customers. In this episode, Whitney is deep diving with co-founder and CEO of Leadferno, Aaron Weiche, on how to convert website traffic into actual leads through the use of text campaigns. Texting with customers is changing the game, not only for the customer, but for the business. Get ready for actionable steps on how to create an incredible customer communication experience through texting.Listen now.
Friday, October 07, 2022SocialLee Relevant Podcast Episode 31: How I Scored 2,000+ Podcast Interviews with Erik Jacobson of Lemonpie and Hatch
Podcasts are a powerful tool for business owners to generate multiple forms of content, and they can also present huge opportunities for businesses to expand their reach to their target audience through podcast interviews. Podcast interview features are emerging as a leading form of earned media, which means that podcast hosts are getting pitches from potential guests more often. So how do you stand out as a valuable podcast guest during your pitch? In episode 31 of Sociallee Relevant, Whitney Lee is
Friday, October 07, 2022SocialLee Relevant Podcast Episode 32: Looking for a Job in PR? Free Advice for You
Working in PR may look like a glamorous job from the outside. However, the reality is that you have to be willing to get down and dirty to take on the role of a PR professional, because there are many aspects that are not all glitz and glamor. In episode 32, Whitney is debunking common myths about working in PR and giving you FREE advice on getting started in the industry. She goes over some tasks you may have if you score a job in PR, what she looks for when hiring for a position, and more. If you’re
Tuesday, October 04, 2022SocialLee Relevant Episode 28: If You Can't Afford a Marketing Team
When times are tough, marketing and public relations are often the first thing to be cut from a business. With a recession potentially looming, (according to the media – *eye roll*) many businesses are already looking for ways to save money. If you’re a business on a budget or maybe you’re a freelancer trying to gain more clients, tune into today’s episode of Sociallee Relevant to hear Whitney Lee’s advice on how to continue to move your business forward, even with a limited budget.Listen now.
Tuesday, October 04, 2022SocialLee Relevant Episode 29: How to Set Up and Manage a Profitable Affiliate Marketing Program with Kelsey Eyers of Rexxy
Affiliate programs are taking the marketing world by storm… and for good reason. Affiliate programs can be a powerful tool to leverage word-of-mouth recommendations while incentivizing loyal customers. But, you need to be strategic in how you set up your affiliate program so that you attract the ideal affiliates that will remain actively engaged and help bring your business results. In today’s episode Whitney Lee is talking with Kelsey Eyers, CEO of Rexxy, on how to set up and manage a profitable
Tuesday, October 04, 2022SocialLee Relevant Episode 30: Hot Take!
As marketers try to appeal to millennial and Gen Z consumers, we have noticed a bandwagon strategy that causes some businesses to appear fake AF. Authenticity is more powerful than ever in marketing, and some businesses are truly missing the mark when they try to hop on this trending marketing strategy. In a time where brands are afraid of cancel culture, many businesses feel the pressure to promote causes that they may not sincerely support. That’s not to say that businesses cannot promote causes. In
Wednesday, August 31, 2022Sociallee PR & Digital Media Receives National Certification
Local Marketing & Public Relations firm, Sociallee, proudly announces they have officially received a national certification as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC). “I am beyond honored to receive the WBENC certification and to be welcomed into a community of successful business women,'' said Whitney Lee, founder and principal of Sociallee. “I am excited to connect with other women-owned businesses across the country and explore the various
Monday, August 29, 2022SocialLee Relevant Episode 27: How to Start Blogging For Your Biz with Laura Holloway of Storyteller
If you think blogs are only written by influencers that want to share an online diary then you are totally WRONG. What most people don’t realize is that blogs are extremely valuable tools for businesses to have on their website, because they can greatly impact your Google ranking and increase your online reach. Tune in to today’s episode of Sociallee Relevant to hear blogging genius and owner of Storyteller Agency, Laura Holloway, as she sits down with Whitney Lee to explain how blogging can impact your
Tuesday, August 23, 2022SocialLee Relevant Podcast Episode 26: 9 Results You Can Expect from PR
How do you measure if your PR efforts are successful? There can be a lot of gray-area in what PR results actually look like in your business and in this episode, Whitney Lee is diving back into PR by explaining a checklist of specific benefits and results you should be seeing if you or your agency’s campaigns and pitching are effective.Listen now.
Monday, August 15, 2022SocialLee Relevant Episode 25: PR Strategies to Score National Media Coverage with Des Dickerson of Uncommon Collective
How do you get into big national media outlets like People Magazine, the Today Show, etc? Strategic public relations work could change the trajectory of your business, but so many people are left scratching their head about where to begin. Today, Whitney Lee is chatting with Des Dickerson of Uncommon Collective to share step by step actions to score national media coverage for your business. Des Dickerson is the founder of Uncommon Collective, a Sacramento based PR agency that helps businesses outsource
Monday, August 08, 2022SocialLee Relevant Episode 24: Influencers vs. Affiliates – Which is Best for Your Brand?
Influencers and affiliates are a new way to approach public relations, but which one is the best for your brand? And what’s the difference between the two? Tune in to today’s episode of Sociallee Relevant to hear how you can utilize influencers and affiliates to boost your bottom line and reach new customers for your business.Listen now.
Monday, August 01, 2022SocialLee Relevant Episode 23: Turning an IG Account Into a Big Business with Cali Hlavac
Can you imagine an Instagram account turning into a full-blown, cash producing business? To Do in Destin started as just a fun passion project for videographer and photographer, Cali Hlavac. Just a few short years later, this account has blossomed into a revenue stream, and has also put Cali on the map as one of the top influencers in Northwest Florida tourism. From starting off with reposting to cultivating a brand of her own, Cali shares her unique story of how it all came to be – and how she’s still
Monday, July 25, 2022SocialLee Relevant Episode 22: How to Build a Package that Sells
Are you getting ready to host a big event for your business? Event sponsorship takes time and dedicated research, but it can change the trajectory of your event promotion and reach. Today, Whitney Lee shares step by step instructions on how her agency builds event sponsorship packages for her clients that can be easily applied to the next big event for your business.Listen now.
Monday, July 18, 2022SocialLee Relevant Episode 21: How to use Pinterest to See Real Results for Your Biz with Stephanie Riel of Riel Deal Marketing
Is Pinterest dying? ….are you kidding me? Pinterest isn’t your typical social media outlet – it requires a special strategy. Tune into today’s episode of Sociallee Relevant with Stephanie Riel of Riel Deal Marketing to hear how Pinterest can be a valuable tool for B2B and B2C brands that are interested in tapping into a new market in this episode. Get ready for the long game!Listen here.
Monday, July 11, 2022SocialLee Relevant Episode 19: Easy SEO Hacks to Boost your Google Ranking without Paying a Penny with Jess Bargenquast of Lady Changemakers
Grab a pen and paper because this week, Whitney Lee and Jess Bargenquast are breaking down how you can alter your business strategy using search engine optimization (SEO) for beginners. SEO is the single most important thing that you can do to drive traffic to your website and convert internet surfers to customers, and it’s not as hard as you might think! Tune in to episode 19 of the Sociallee Relevant podcast to learn more about how you can boost your bottom line using SEO using Whitney Lee and Jess
Monday, July 11, 2022SocialLee Relevant Episode 20: This Strategy Seals the Deal when Pitching New Clients
Are you a freelancer or agency owner that is ready to take the next step for your business? Finding new clients is a vital step to grow your company and the key to sealing the deal with new clients comes from a customized proposal. Marketing is not a cookie-cutter industry, it is so important to go the extra mile for your potential and current clients. Tune into episode 20 of the Sociallee Relevant podcast to learn how Whitney Lee converts potential clients to loyal customers.Listen now.
Monday, June 27, 2022SocialLee Relevant: How I Went From Freelancer to Agency Owner
In today’s episode, Whitney Lee shares her journey from leaving her cushy corporate job to becoming a solopreneur and now, an agency owner. If you’re trapped in a job without inspiration or creativity, or if you’re looking for more freedom in your career, this episode is definitely for you. It may seem out of reach, but hearing Whitney’s story might make you realize that you are meant to be more than a freelancer and that there are other options for you if you’re feeling stuck. Tune in to hear how Whitney
Tuesday, June 21, 2022SocialLee Relevant Episode 16: Looking for a Job in PR? You NEED this Skill!
If you’re looking for a job in public relations, you may be interested in what it takes to be successful in the industry. Tune in to today’s episode to learn Whitney Lee’s number one skill that you need to hone in order to be the best PR professional that you can be. Make sure to listen to the end for a bonus tip!Listen here.
Tuesday, June 21, 2022SocialLee Relevant Episode 17: The Ultimate Guide To Winning Facebook Ads With Dorothy Hollabaugh
Today’s episode of Sociallee Relevant takes a deep dive into Facebook and instagram ads for the experienced marketer in paid social. From paid advertisements on Facebook to pixel events to creative strategy, these experts in paid social media talk you through the tips and tricks to understand paid products on social media. Join Whitney Lee and Dorothy Hollabaugh for a discussion on best practices and their top tips and tricks for your paid marketing efforts. Dorothy Hollabaugh joins Sociallee Relevant from
Monday, June 06, 2022SocialLee Relevant Episode 15: The *NOT So New* Social Media Platform That You SHOULD Be Paying Attention To!
Let’s talk about one of the most overlooked social media channels, LinkedIn! LinkedIn isn’t just for job seekers, it’s one of the best channels to drive leads, grow your audience, and expand your personal brand. And the best part is, decision makers are on LinkedIn, they aren’t floating around on Facebook and Instagram. There’s so many ways to continue to promote your business and yourself using this not so new social media platform. Listen in for Whitney Lee’s complete breakdown of how you can boost your
Wednesday, June 01, 2022SocialLee Relevant Episode 14: 3 Red Flags to Watch for When Hiring An Agency
Are you ready to start digging into the marketing and public relations efforts for your business? That’s great! It might be time for you to start looking for a marketing or PR agency that can help you boost your bottom line. During your search, make sure you’re keeping an eye out for these three red flags in a marketing or PR agency. An agency that promises results If an agency is making big promises about results, it may be a good idea to walk away. An agency should be able to promise deliverables, not a
Monday, May 23, 2022SocialLee Relevant Episode 13: Are Hashtags Actually Stunting Your Growth
Hashtags previously were THE key in growing your following and reach on Instagram and Twitter – but the tide is changing! In today’s episode, we’re breaking down hashtags on Instagram and Tik Tok. When used appropriately, hashtags grow your following, help establish your brand, and they are the easiest way to gather content from your customers. Tune in for advice on how you should now be utilizing hashtags in your business strategy.Listen here.
Monday, May 16, 2022SocialLee Relevant Episode 12: How to Write the PERFECT Response to Negative Reviews
What do you do when someone writes something terrible? Negative reviews are never fun, but they are an important way to get feedback on your business. In this episode, I discuss the different types of negative reviews, my process and response to these comments, and next steps that you can take to prevent negative reviews online. Here are our eight tips and tricks to formulate the perfect response to negative feedback: Don’t delete - This shows a lack of transparency. The ONLY time we delete anything is:
Monday, May 09, 2022SocialLee Relevant Episode 11: The Secret to Bring in New Ideal Customers Without Spending a Penny
Marketing is EXPENSIVE right? Traditional advertising, SEO, SEM, retargeting, buying lists, and social media ad campaigns can be a pricey method to gain new customers. But here’s another secret we utilize regularly, partnerships. Before you look at traditional marketing methods, tune in to our tips on cost-effective tools to grow your brand. There are only two steps to start finding your perfect partnership match, analyze your business and what you can offer, then start looking for companies that match
Tuesday, May 03, 2022SocialLee Relevant Episode 10: Your Email Campaign Will Fail Without This
Are you reaching your people? Social media is constantly changing and email marketing is one way that businesses keep in constant communication with their stakeholders. This week, Whitney talks about what will make your email marketing fail. Tune in to get Whitney’s tips and tricks to hack your email marketing campaigns through your subject line and get her best and worst examples. 7 Tips: 1. Don’t give it all away! Make your subject lines intriguing but a little vague. 2. Keep your subject line short
Monday, April 25, 2022SocialLee Relevant Episode 9: 4 Import Changes to Instagram
Do you ever feel like you’re WAY behind on the changes in social media? Social media is constantly changing and sometimes it’s impossible to stay in the know. Keep up with the news and check out episode 9 of the Sociallee Relevant Podcast to hear Whitney Lee’s breakdown of four new features that are coming to Instagram. Description: Today we’re breaking down one of the “Big Boys” of social media, Instagram. This must-do platform is constantly evolving and it’s about time that we break down four new
Monday, April 18, 2022SocialLee Relevant Episode 8: Setting up FB Ads - What You Need to Know to Get Started
This episode is a follow-up to episode 2, where Whitney shared how boosting your Facebook posts is a trap. So if you’re now diving into Facebook Ads Manager and feeling overwhelmed, this is for you! In this episode, Whitney shares the first (and most important) step in setting up an ad within Facebook Ads Manager.Listen here.
Monday, April 11, 2022SocialLee Relevant Episode 7: #1 Thing Your Social Content Should Include
User Generated Content! End all of social media. You can say how awesome you are but if other people are saying you’re awesome - that’s PRICELESS For some businesses, it just HAPPENS. People love sharing stuff likefood, travel, clothes. But if you aren’t out there watching and listening, you’re missing opportunities! So If you don’t have expensive listening tools how do you know what’s out there? 1.Obviously if they tag you2.Hashtags -not only looking at your branded one but also looking at other ones for
Wednesday, April 06, 2022SocialLee Relevant Episode 5: “How we generated over $33,000 with 6 Unpaid Influencers”
Giving free stuff to influencers??? *Insert eye roll* So many businesses are jaded by influencers who ask for free services and products but the business never sees any tangible results from their posts. In this episode, Whitney gives tangible advice on how to get influencers to actually produce sales and/or show results that matter. You’ll hear how her agency, Sociallee, took six unpaid influencers and turned it into $33,000+ in room night revenue for a resort. If your business ever considered influencer
Wednesday, April 06, 2022SocialLee Relevant Episode 6: “The Biggest Misconception About PR”
Today talking about PR. Many people want to work in this industry bc they think it’s “so fun” - think we just go to parties and sip martinis. Samantha from Sex and the City made it look like so glamorous and sexy. But I have also noticed a lot of distrust in the PR world. I first noticed this - I watch shark tank a lot - and when people would ask for money for PR, the sharks would start to roll their eyes - or sometimes that was a deal-breaker for them. spending money on PR? Boom, they are out.
Tuesday, April 05, 2022SocialLee Relevant Trailer “Let's Get Sociallee Relevant”
Welcome to Sociallee Relevant, a Marketing & PR podcast bringing you relatable tips on how to market your business and ultimately boost your bottom line. You won’t find overwhelming or boring tech talk here - it’s all about breaking down the facts and making it understandable and most importantly, actionable. You’ll receive tangible takeaways on topics like Social Media, Content Creation, Paid Social Campaigns, Public Relations, Email Marketing, Funnels, Influencer Campaigns and much more. Host Whitney Lee
Tuesday, April 05, 2022SocialLee Relevant Episode 1: “Why Your Social Isn’t Producing”
Is your social media not producing anything for your business? Promoting your business online can be a tricky business, but that’s why Whitney is diving deep into how to engage your audience in an effective way. If you aren’t happy with how your social media platforms are performing, tune into this week's episode and many more like it to help you build your business and bring your ideas to life!Listen here!
Tuesday, April 05, 2022SocialLee Relevant Episode 2: “Boosting is a Trap”
Social media ads can do a lot for your business when done right. In this episode, Whitney shares a valuable tip on the #1 mistake that people make when doing social media advertising. If you don’t know Facebook Ads Manager, it can be easy to resort to boosting your posts, but tune in to today’s episodes to learn why that may not always be the best option for your business.Listen here!
Tuesday, April 05, 2022SocialLee Relevant Episode 3: “Is In-House Marketing Actually Costing You $$$?”
Hiring an agency is WAY more expensive than hiring an in-house employee, right? Well - actually, let’s do the math. You might be surprised to learn the numerous ways you can save a significant amount of money and resources by hiring an agency. This episode will explain in detail why in-house marketing might actually be costing you more than you think and all the things an agency can do to take your business to the next level!Listen here!
Tuesday, April 05, 2022SocialLee Relevant Episode 4: “Should Your Business be on TikTok?”
With millions of users worldwide, Tik Tok is becoming a real player in the social media game for businesses. With numerous new social media platforms coming out each year, it can get overwhelming trying to decide whether or not your business should have a presence on each platform. Is your investment in these platforms worth your time, money, and effort? If you are asking yourself those questions, then make sure to tune into today’s episode where Whitney walks you through the pros and cons of having a
Thursday, October 28, 2021Local Resort and Marketing Agency’s Campaign Receives #1 Integrated Marketing Campaign in Florida
Ariel may be Disney’s princess under the sea, but The Island’s real life mermaid, Misty, reigns queen of Florida. The "Misty the Mermaid" campaign for The Island by Hotel RL proudly received four statewide awards for excellence in marketing, social media and public relations within the past month. On Aug. 8, the campaign received three awards at the Florida Public Relations Association (FPRA) Golden Image awards, held in connection with the association’s annual conference at the Ritz Carlton Orlando Grande
Thursday, September 02, 2021SocialLee Wins Gold
SocialLee PR & Digital Media won three awards at the Florida Public Relations Association (FPRA) State Golden Image awards! Each award went to the "Misty the Mermaid" campaign for The Island Hotel. The full campaign was awarded a Golden Image award in the Integrated Marketing category, making it the #1 Integrated Campaign in the state of Florida. The Mermaid Tails social media video series won an Award of Distinction and a Judges Award in the Online Engagement category.
Thursday, September 10, 2020SocialLee Welcomes Morgan Meszaros
SocialLee PR & Media Co welcomed new employee Morgan Meszaros. Morgan is an alumna of the University of Alabama, graduating this past May with a Bachelor of Arts in Communication and Information Sciences. During her time at UA, she had various internships in the PR and Marketing industries. Before joining the SocialLee team in July as the newest PR and Social Media Coordinator, she worked as the International Marketing and Publicity Intern for HarperCollins Christian Publishing in Nashville.
